Bangalore, April 15, 2005: Bosch Power Tools, a division of the 40 billion euro Bosch Group worldwide, today announced the DIY (Do-It-Yourself) concept as part of its business strategy to expand its footprints in India. The range from Bosch consists of dynamic tools
like SMART Home kit, IXO and AQUATAK. The tools have been specially designed to help self-usage to execute jobs at home ranging from drilling, screwing, fixing to cleaning, instead of calling a carpenter, electrician or cleaner. Bosch is the world leader in the power tools segment and has been the pioneer in DIY across different countries, including India.

The world power tools industry is valued over $9 billion. The Power tools market is driven by the professional range and DIY range, with the DIY tools consumption delivering higher relative growth. Global demand for power tools is expected to rise nearly six percent yearly through 2007, driven by accelerating economic activity and rising demand for cordless tools. Demand will benefit from infrastructure-building projects and rising living standards in developing regions and the rapid development of Asian economies such as China and India.

“The decisive advantage for Bosch DIY Tools is innovation. One such example is the IXO, the world’s first Lithium ion battery powered screwdriver from Bosch. The state-of-the-art rechargeable battery technology used in laptops, cell phones and digital cameras were
introduced in Power tools. This ushered small and light DIY tools which could be carried around and perform tough applications in your home. The success of the IXO and other DIY products in Bosch has been based on the fact that innovation was introduced by directly
addressing the users.” according to Mr. Navin Paul, Business Head, Bosch Power Tools, India.

The Bosch DIY Power tools have grown in its range, to cover a wide variety that suits different applications for home and help perform different functions like drilling, screwing, cutting, sawing, grinding, polishing etc with efficiency, reliability and easy handling. It can be
used for light, medium or tough work both indoors and outdoors. The company plans to introduce these products in India using a phased approach. “The company plans to continue its innovation strategy by developing both completely new products as well as helpful
improvements in the established power tools range,” Mr. Paul added.

The Power Tools market in India is worth Rs 300 crores and is growing at a rate of around 12% per year, with the overall economic growth, investments in infrastructure and modernizing construction practices. Bosch Power Tools is planning to capture 40% share of
the power tools market in India by 2006. In India, Bosch is a market leader in the professional Power Tools segment that was launched in 1993 and it wants to repeat this success in the DIY segment as well.

Bosch Power Tools sells its products and services in almost all countries across the globe and operates manufacturing plants in eleven countries.

About BOSCH:
The Bosch Group is a globally active and leading manufacturer and innovators of Automotive and Industrial Technology, Consumer Goods and Building Technology. In fiscal 2003, some 2,30,000 associates generated sales of 36.4 billion euros*. Set up in Stuttgart in
1886 by Robert Bosch (1861 - 1942) as “Workshop for Precision Mechanics and Electrical Engineering", the Bosch Group today comprises of Manufacturing, Sales and After Sales Service networks of some 260 subsidiaries and more than 10,000 service centres in over 130 countries.

* Sales of the Bosch Group in 2004 from the Automotive Technology division were Euro 25.3 billion.

Preliminary figures for 2004 (as of January 2005):

*Sales of 40 Billion euros, total workforce of some 2,42,000, more than half of them outside Germany.

About MICO:
Motor Industries Company Limited (MICO) is a Bosch Group company present in India for the last 54 years and has catered to the Indian auto market with technology support from Bosch. It is the largest Indo-German company and a household name in the country today.

Mico has developed excellent R&D and manufacturing capabilities. Its strong customer base and the market leadership are a testimony to its technology and quality of products. Mico currently has 4 plants in India including 2 in Bangalore and 1 each in Jaipur and Nashik. All the 4 plants are TS 16949 and ISO 14001 certified. The service network of Mico spans 1,000 towns and cities across India. Over 10,000 people are currently employed with Mico across its R&D, manufacturing and sales and service network.