Brand consolidation for Bosch in India

1) Mico is now Bosch Limited
• Motor Industries Company Limited (Mico) is now renamed as Bosch Limited; Mico brand to be retained for aftermarket products

2) Robert Bosch India is now Robert Bosch Engineering and Business Solutions
• Engineering and IT Services arm Robert Bosch India Ltd now renamed as Robert Bosch Engineering and Business Solutions Limited

Bangalore, 1 February, 2008: India’s largest auto component supplier, Motor Industries Company Limited (Mico) has been renamed as Bosch Limited. The shareholders of the company approved the name change at an Extra Ordinary General Meeting held on January 7th 2008. The new name was also approved by the Registrar of Companies, Government of India on 18th January ’08. The entire brand folio of the new Bosch Limited now changes to Bosch whilst Mico will continue to be used as a brand for automotive aftermarket products.

“It is very positive for our future in India and a clear commitment to this markets that all our business activities are now known under the Bosch name”, said Dr. Albert Hieronimus, Chairman, Bosch Limited.

“Our customers will see the entire value chain of Bosch in our products and services fully backed by our global know-how network”, said Mr. V. K. Viswanathan, the newly appointed Managing Director of Bosch Limited.

Along with this change, Robert Bosch India Limited, the engineering and IT services arm of Bosch in India, has also been renamed as Robert Bosch Engineering and Business Solutions Limited (RBEI).

RBEI is a 100% subsidiary of the Bosch Group and provides end to end engineering and technology solutions with a focus on automotive industry, industrial technology, consumer goods and building technology. “The new name better reflects our global scope of operations and our core strengths in Engineering and Business Solutions”, said Mr. Friedhelm Pickhard, Managing Director, Robert Bosch Engineering and Business Solutions Limited. “We will play a more integrated role in strengthening the Bosch portfolio of products”, he added. 

About the Bosch Group: The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 260,000 associates generated sales of 43.7 billion euros in fiscal 2006. The Bosch Group comprises Robert Bosch GmbH and its roughly 300 subsidiary and regional companies in over 50 countries. This worldwide development, manufacturing, and sales network are the foundation for further growth. Bosch spends more than three billion euros each year for research and development, and in 2006 applied for over 3,000 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.”

About Bosch in India: In India, Bosch is also a leading supplier of technology and services in the areas of automotive and industrial technology, consumer goods and building technology. Additionally, Bosch also has in India, the largest development centre, outside Germany, for end to end engineering and technology solutions.

In India, Bosch set up its manufacturing operation in 1953 which has grown over the years to 11 manufacturing sites and 4 development centers employing some 18000 associates and generating a consolidated revenue of over Rs 5700 crores.

Additional information can be accessed at: www.bosch.com and www.boschindia.com