Bosch looks for individuals that can live by Bosch’s Be-QIK motto. ‘Q’ for quality, ‘I’ for innovation and ‘K’ for the German word meaning customer orientation. Each person makes his or her own contribution to quality, innovation and increased customer orientation. Initiative and teamwork are an integral part of Bosch's continuous improvement process. In return, Bosch offers their associates professional growth opportunity, international experience, professional training and development.