9 July 2006, Olympiastadion, Berlin; the 2006 FIFA World Cup final between France and Italy. Both teams are viciously defending to prevent each other from scoring a goal.
It is the 110th minute. The referee holds up the red card to send one of the best soccer players at the time, Zinedine Zidane, off the pitch. The cameras suddenly pan to the area of conflict. The commentator is surprised. Only one of the numerous cameras captures what has actually happened - Zinedine Zidane had headbutted an Italian player. Zidane, considered to be a gentleman player, was rarely known for his outbursts on the soccer pitch. After analyzing the footage, it was found that the Italian player had provoked Zidane which led to the event.
Over the next few days, the media went into a frenzy trying to analyse the incident. Expert interpreters who could lip read were called in to find out were called in to find out what it was that the Italian player said that provoked the incident. There were at least more than 500 versions that came up.
Sometime later, when the Italian player himself told what had actually happened, it was an entirely different story!
This incident reminds us of what Friedrich Nietzsche, the German philosopher, once said:
“All things are subject to interpretation whichever interpretation prevails at a given time is a function of power and not truth.”
As Corporate Citizens, competition looks as daunting as playing a soccer field, but we certainly don’t throw kicks and butts here. We can neither afford to lose information. Our interpretation services are designed to do just that – interpret information to you and your business partners.
How?
In the era of Globalization, International barriers are much more “porous”. Globalization means, not only open economies and free trade, but also an exchange of cultures and ideas. But it is quite surprising that the popular connotation of globalization is always trade and economy rather than anything else. Though we are influenced by each others cultures in a small way, language, an integral part of any culture, is, still a grey area. Knowing each others language is a possibility that is open to a niche group of people; writing and speaking is even rarer. We have tapped into this niche group to enable you to break the perceived barriers of language.
What we offer?
It is very likely, that you have a business interest in some part of the Globe, but the people there do not speak your language. To enable you to surge ahead in spite of the language barrier, we offer interpretation services. Our interpreters can accompany you on key meetings and presentations to ensure that you put your ideas forth; at the same time, get all the information that you needed. Our interpreters are adept at:
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