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January 2008
Bosch Live - The Archive

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Say ‘yes!’ to Bosch Innovations
The world of Bosch is a striking combination of tradition and modernity. Throughout the world, Bosch enjoys innovative leadership, garnered over the past 120 years! Bosch is a company that upholds its commitment to ‘innovating’ by continuously investing in research and development. Our latest advertisement campaign, aptly termed as the ‘yes’ campaign, emphasizes this spirit of innovation at Bosch.  

Bright ideas nurtured at Bosch...
Bright ideas nurtured at Bosch
On an average, Bosch registers 12 patents each working day! A staggering achievement made possible because Bosch invests more than 7% of its sales in research and development every year, far exceeding the industry average. In the financial year ending 2006, Bosch's R&D spend stood at 3.3 billion euros. So every innovation that comes from Bosch, truly is Invented for Life.

Basis of Bosch Innovation leadership
At Bosch, Innovation culture is the tension arising from the striking combination of traditions and modernity. Customers choose Bosch for its innovative strength, for cost-effectiveness, for reliability, and for quality. An idea cannot be an innovation unless it is translated into products that offer great customer benefit. This also means transforming the idea into large-scale series production of the product with maximum precision and quality. This is one of Bosch’s strengths, the basis of innovative leadership.

Mixture of talented staff
At Bosch, employees are referred to as ‘associates’. Associates at Bosch are a collaboration of lateral and vertical think¬ers. This teamwork includes engineers through¬out the world and from all parts of the world. For example: At the new Engineering Center for Automotive Technology at Abstatt (Germany), we have about 2,000 associates from more than 30 different countries. Also, Bosch has around 2,000 re¬searchers and developers in America and about 2,000 more in Asia. This mix of complementary talent contributes to inventions that strive for sustained economic success.

‘Innovations’ at Bosch are underscored by the longevity of our products and the company’s goal of enhancing people’s quality of life with solutions which are both innovative and beneficial.

 
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