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May 2008
Bosch Live - The Archive

Products and Services
Safety has top priority
Unexpected situations while driving occur every day: cars suddenly changing lanes, potholes, bends that are tighter than expected. ESP® keeps your car safely on track in critical situations and helps prevent accidents. You can certainly not do without ESP®. 

ESP® protects you every day

ESP® protects you every day


According to a study by the Association of German Insurers, a quarter of all accidents with serious personal injuries are caused by skidding. All drivers can experience a situation where they lose control of their car. ESP® keeps your car safely on track. Studies by car manufacturers have shown that accidents are significantly rarer when cars are fitted with ESP® as standard.

Mastering every situation safely
Car drivers must be prepared for everything. A wet street, driving round a bend too quickly or a sudden obstacle: drivers confront unexpected situations every day. We should rely on ESP® in everyday driving maneuvers, just like we naturally switch on our lights in the dark or use our windscreen wipers when it rains. ESP® is activated in critical driving situations and stabilizes your car, so that it drives exactly where you are steering it. Skidding is prevented effectively. You can see how drivers experienced ESP® on our test circuit in Boxberg on our ESP® Web site at http://www.bosch-esperience.com/.

ESP® can be fitted as a security extra to almost any new car. Protect yourself and others by equipping your car with this safety device. When you buy a car, remember: Every car should have ESP®.

www.bosch-ESPerience.com
This site presents all information about ESP®: Learn about every aspect of the technology, how ESP® can prevent accidents in critical situations and watch the latest film clips and animations. You will also find the latest studies here, as well as our free ESP screensaver and the exciting ESP online game for you to test your skills.
Further information
ESP® in good company
For over 100 years, Bosch has developed essential standards for cars.
 
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