2012-07-13 | India | Corporate News
- Bollywood actor Prateik Babbar did the trial of the Professional High Pressure Washer
Bangalore, July 13, 2012: Bosch Power Toolsannounced the launch of their powerful and high performance range of professional High Pressure Washers (HPW) in India. Bollywood Actor – Prateik Babbar unveiled the High Pressure Washer along with Mr. Graeme Stokoe, Head of Business Development, Outdoor Cleaning Equipment and Mr. Vijay Pandey, Vice President, Bosch Power Tools India. The unveiling was followed by a live demonstration of the HPW range by Prateik Babbar at Taj West End, Bangalore.
Bosch offers a complete range of professional HPW’s in India, ideal for the hospitality, manufacturing, facade or contract cleaning, building sites, commercial vehicle, automotive, construction, service and repair sectors. High flow rate and powerful pressure together combine in significantly reducing the water consumption when compared to the traditional belt driven pressure washers. These tools are engineered to remove stubborn dirt and can perform in the most rugged environments..
The launch of the professional HPW range sees Bosch Lawn and Garden enter a new product category via the newly formed Outdoor Cleaning Equipment Business unit. The organized cleaning segment in India is growing stupendously and now stands at Rs. 250 crore of which HPW segment constitutes 20%. Within this 40% of users are estimated to be ‘Do It Yourself (DIY)’ and 60 % professional.
Experiencing the power of the professional HPW first hand, Bollywood actor Prateik Babbar said, “These tools are incredible. It is really impressive to witness Indian industries having access to world class cleaning technology.
Mr. Vijay Pandey, Vice President, Bosch Power Tools said “These tools will further strengthen our innovative edge in India and are designed to cater to the ever growing construction, public transport, commercial vehicle, automotive, public area and service and repair industry.”
Speaking on the growth and development of Bosch Lawn and Garden, Mr. Graeme Stokoe, Head of Business Development, OCE said, “This is the first Professional High Pressure Washer Range introduced by Bosch. The emerging market growth in Asia Pacific provides ample opportunity for this range. This range has been designed specifically to cater for the requirements of heavy duty user in the toughest Indian terrain.” He added, “Bosch is a leading provider of technology and services, which develops and manufactures lawn and garden products across a worldwide platform. We are continuing to expand the product range and introduce more technically advanced products globally.”
Bosch is the world leader in the power tools segment. In India, the company plans to introduce the new products in a phased manner, which will be made available through a network of more than 600 Bosch authorized dealers and channel partners across 150 cities.
The range will be available across India and priced at INR 40000/- to INR 100000/-.