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Bosch India launches start-up accelerator program
‘DNA’ an external collaborative platform is unique to Bosch



Rele Ameet Shashikant
Phone: +91 80 2299-9777


Roohie Menon
Phone: +91 80 2299-2440


2016-11-21 | India | Corporate News

  • India is the first market for Bosch to offer such a program
  • ‘Lab to market:’ Bosch India will help start-ups move from lab to selling
  • 18 week program of intense development, mentoring and piloting
  • Personalized nurturing program to build a sustainable business and stronger alliance between Bosch and the start-up community

Bengaluru – Bosch India launched its first accelerator program for start-ups called ‘discover, nurture and align- DNA.’ The 18 week program is an intense development, mentoring and piloting platform for start-ups. This platform offers start-ups the opportunity of gaining access to Bosch’s working environment. Furthermore, they will also be able to pitch to Bosch’s management- Business Unit heads as well as other external investors. “As a technology and solutions leader, Bosch India is looking to partner and collaborate with start-ups that work on disruptive solutions in the areas of mobility solutions, Smart manufacturing, smart cities, Meditech, Agritech and energy,” said Mr. Manohar Esarapu, head of Bosch India’s Start-Up Alliance program.

Commenting further he stated, “Bosch is also looking to work with start-ups who could help build solutions in enabling technology areas such as, internet of things (IoT), deep learning, analytics, cloud, virtual reality and block chain.” These start-ups would receive personalized mentorship from Bosch experts in areas such as, engineering, scope specific domains, product design, operations, finance and legal among others. “Through this accelerator program selected start-ups have an opportunity to an investor pitch, and the entire Bosch ecosystem, such as, its customers, suppliers and partners among others,” stated Mr. Manohar

A program unique to India

Such an accelerator program is unique to India as it is the first time Bosch would be working with external start-ups, to mentor and get them investment ready. Bosch is also open to partnering with these start-ups in order to cater to new markets, apart from providing disruptive business models. Through this model Bosch intends to gain a strong foot-hold into India’s booming start-up market. Such an exposure would also help the organization to bring about a transformational change helping it become an agile and flexible organization while doing business. Above all Bosch would be able to hedge itself against possible disruptions often hovering over traditional businesses. “This program will help Bosch diversify growth into areas beyond mobility solutions,” said Mr. Manohar

Startup gets the long term competitive edge in the market

Bosch’s DNA program would provide support with scaling, industrialization of products, market reach and design thinking elements that will enable start-ups to grow faster. By offering technology mentorship and support, start-ups receive the best-in-class engineering knowhow. Such a partnership is mutually beneficial to Bosch as well as star-ups.

About Bosch Group

The Bosch Group is a leading global supplier of technology and services. It employs roughly 389,000 associates worldwide (as of December 31, 2016). According to preliminary figures, the company generated sales of 73.1 billion euros in 2016. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and En-ergy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected industry. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its custom-ers connected, cross-domain solutions from a single source. The Bosch Group’s strategic ob-jective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 450 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers near-ly every country in the world. The basis for the company’s future growth is its innovative strength. At 120 locations across the globe, Bosch employs 59,000 associates in research and development.

Additional information is available online at

About Bosch in India

In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solu-tions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Addi-tionally, Bosch has in India the largest development center outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through twelve companies, viz, Bosch Limited, Bosch Chassis Systems India Private Limited, Bosch Rexroth India Private Limited, Robert Bosch Engineering and Business Solutions Private Limited, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Lim-ited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering India Private Limited, Automotive Services and Solutions Private Limited, New Tech Filters India Private Limited and Mivin Engineering Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 18 manufacturing sites, and seven development and application centers. Bosch Group in India employs over 31,000 associates and generated consolidated revenue of about ₨.18,300 crores (1.8 billion euros)* in 2016 of which ₨. 12,950 crores* from third par-ty. The Group in India has close to 18,500 research and development associates.

In India, Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over ₨. 10,500 crores in 2016.

Additional information can be accessed at