2016-11-21 | India | Corporate News
- India is the first market for Bosch to offer such a program
- ‘Lab to market:’ Bosch India will help start-ups move from lab to selling
- 18 week program of intense development, mentoring and piloting
- Personalized nurturing program to build a sustainable business and stronger alliance between Bosch and the start-up community
Bengaluru – Bosch India launched its first accelerator program for start-ups called ‘discover, nurture and align- DNA.’ The 18 week program is an intense development, mentoring and piloting platform for start-ups. This platform offers start-ups the opportunity of gaining access to Bosch’s working environment. Furthermore, they will also be able to pitch to Bosch’s management- Business Unit heads as well as other external investors. “As a technology and solutions leader, Bosch India is looking to partner and collaborate with start-ups that work on disruptive solutions in the areas of mobility solutions, Smart manufacturing, smart cities, Meditech, Agritech and energy,” said Mr. Manohar Esarapu, head of Bosch India’s Start-Up Alliance program.
Commenting further he stated, “Bosch is also looking to work with start-ups who could help build solutions in enabling technology areas such as, internet of things (IoT), deep learning, analytics, cloud, virtual reality and block chain.” These start-ups would receive personalized mentorship from Bosch experts in areas such as, engineering, scope specific domains, product design, operations, finance and legal among others. “Through this accelerator program selected start-ups have an opportunity to an investor pitch, and the entire Bosch ecosystem, such as, its customers, suppliers and partners among others,” stated Mr. Manohar
A program unique to India
Such an accelerator program is unique to India as it is the first time Bosch would be working with external start-ups, to mentor and get them investment ready. Bosch is also open to partnering with these start-ups in order to cater to new markets, apart from providing disruptive business models. Through this model Bosch intends to gain a strong foot-hold into India’s booming start-up market. Such an exposure would also help the organization to bring about a transformational change helping it become an agile and flexible organization while doing business. Above all Bosch would be able to hedge itself against possible disruptions often hovering over traditional businesses. “This program will help Bosch diversify growth into areas beyond mobility solutions,” said Mr. Manohar
Startup gets the long term competitive edge in the market
Bosch’s DNA program would provide support with scaling, industrialization of products, market reach and design thinking elements that will enable start-ups to grow faster. By offering technology mentorship and support, start-ups receive the best-in-class engineering knowhow. Such a partnership is mutually beneficial to Bosch as well as star-ups.