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Nurturing business ideas from lab-to-market
Bosch India improves the business continuity of the start-up ecosystem



Rele Ameet Shashikant
Phone: +91 80 2299-9777


Roohie Menon
Phone: +91 80 2299-2440


2017-06-06 | India | Corporate News

  • 13 start-ups graduate from the launch accelerator program of Bosch India
  • India is the first market for Bosch to offer such a unique program
  • Bosch’s breadth of knowledge makes it the best partner for nascent start-ups
  • Start-up’s creativity combined with Bosch’s experience can unlock great value
  • DNA platform not a one-off activity, part of Bosch’s long-term growth strategy

Bengaluru- Bosch India today announced the graduation of 13 technology startups from its launch accelerator program- Discover, Nurture and Accelerate (DNA). After 18 weeks of intense development, mentoring and piloting, Bosch will partner and collaborate with these technology start-ups that work in the ar-eas of, aerospace, mobility, social impact, healthcare and agriculture, apart from others. “Bosch has an inherent advantage. We draw on our years of expe-rience, spanning across several industries, to mentor these start-ups. We sup-port nascent teams by offering technological inputs. Such aspects, will help the eco-system in the long-term as we are geared towards improving their business sustainability,” said, Mr. Manohar Esarapu, head, Bosch India, corporate ven-ture program D.N.A.

Industry estimates that roughly 95 percent of the start-up ventures in India fail owing to lack of guidance and maturity. This is especially true as far technology development and business planning is concerned. “By combining the creativity of start-ups with the experience of Bosch, significant value can be unlocked,” commented Mr. Esarapu.

The elected start-ups are those which find resonance with Bosch’s corporate strategic imperative “Invented for life”. On receiving 450 applications, the selected few were carefully sifted. Teams were eliminated on grounds of lack of clarity with respect to ideas, business plans not offering much potential for growth. Every passing round the teams were judged on their plan, their solution as well as their understanding of the market that they claimed to address. Based on these solutions, Bosch also assessed the value the Group could offer with respect to enhancing their existing business plan. “The chosen start-ups are in those areas that could add value to our existing business, as much as we can add to theirs,” commented Mr. Esarapu.

Collaboration with start-ups is part of Bosch India’s growth strategy

For Bosch India, DNA is not a one-off activity, but part of the group’s long-term growth strategy. Startups create significant value, and India is one of the crucial hotspots. A proof of that, is the variety of start-ups the Group is partnering with: from a team who converts soot to printable ink using a proprietary liquid, to an-other team who provides customizable home automation solution. The chosen few also includes, a start-up who harnesses the power of virtual reality to save around 90 percent cost that is invested in life-size prototyping. Part of the same cohort, another includes a start-up that is developing a market viable diabetic peripheral neuropathy (DPN) screening.

Taking forward its vision, in future, Bosch India’s accelerator program will increasingly look to collaborate with those who build technology solutions in areas such as, internet of things (IoT), deep learning, analytics, cloud, virtual reality and block chain.

About Bosch Group

The Bosch Group is a leading global supplier of technology and services. It employs roughly 389,000 associates worldwide (as of December 31, 2016). According to preliminary figures, the company generated sales of 73.1 billion euros in 2016. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and En-ergy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected industry. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its custom-ers connected, cross-domain solutions from a single source. The Bosch Group’s strategic ob-jective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 450 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers near-ly every country in the world. The basis for the company’s future growth is its innovative strength. At 120 locations across the globe, Bosch employs 59,000 associates in research and development.

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About Bosch in India

In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solu-tions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Addi-tionally, Bosch has in India the largest development center outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through twelve companies, viz, Bosch Limited, Bosch Chassis Systems India Private Limited, Bosch Rexroth India Private Limited, Robert Bosch Engineering and Business Solutions Private Limited, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Lim-ited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering India Private Limited, Automotive Services and Solutions Private Limited, New Tech Filters India Private Limited and Mivin Engineering Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 18 manufacturing sites, and seven development and application centers. Bosch Group in India employs over 31,000 associates and generated consolidated revenue of about ₨.18,300 crores (1.8 billion euros)* in 2016 of which ₨. 12,950 crores* from third par-ty. The Group in India has close to 18,500 research and development associates.

In India, Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over ₨. 10,500 crores in 2016.

Additional information can be accessed at